Swinton Lions have unveiled plans to rebrand as Manchester Lions for the 2020 season.
The Championship club have filed an application for a change of title to the Rugby Football League, though officials insist they will retain their Swinton identity by maintaining exactly the very same colours and like the return of the famous white’V’ in the blue top.
Swinton state the shift is required to capitalise on the 2021 World Cup and also to be sure the financial equilibrium of the club by broadening its appeal to a wider audience, with the Town of Manchester Council and Trafford Metropolitan Borough Council acting as hosts.
A statement by the club stated:”This decision is definitely not to get shareholder gain, however contrary to the authentic requirement to secure a future of their club and also save it from extinction.
“It is worth noting that the board have rejected several firm approaches to merge with other clubs from the immediate last but these strategies are rejected since they were insecure and could do nothing to safeguard the lineage of the Lions as a standalone historical club.
“The plank firmly feel there is a substantial opportunity to expand the appeal of Swinton by becoming THE rugby league team of Manchester.”
Swinton, who abandoned their Station Road floor say the club will continue to play at Heywood Road in Sale and long-standing plans to construct a residence that is new are unlikely to come to fruition.
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